In the early morning of April 26, the “Spectrum of the Seas” owned by Royal Caribbean International (hereinafter referred to as “Royal Caribbean”) slowly docked at Wusongkou International Cruise Port, returning to its home port of Shanghai after an absence of four and a half years. On April 27, the “Spectrum of the Seas” will resume operations of international cruise vacation routes to surrounding countries. The first route will carry more than 3,700 tourists to Fukuoka, Japan, and return to Shanghai on May 1. Subsequently, “Spectrum of the Seas” will also launch a number of 4-night, 5-night and 7-night international cruise routes.
According to reports, this time it returned to its home port in China, the Spectrum of the Seas was also fully loaded with more than 4,000 international tourists from Singapore, Malaysia, Thailand, Indonesia, Australia and other countries and regions. The “Spectrum of the Seas” departed from Singapore, stopped at Nha Trang, Vietnam, Hong Kong, China, and finally docked in Shanghai. This is the highest number of international tourists entering China on a single boat since the opening of Shanghai Port. Since the beginning of this year, Royal Caribbean Group’s four cruise brands and five ships have carried a total of more than 10,000 international tourists into Shanghai.
Mike Beller, global president and CEO of Royal Caribbean International, said that China is one of Royal Caribbean’s most important strategic markets. During the epidemic, the “Spectrum of the Seas” did not leave Asian waters, just waiting for the day when it would return to its home port in Shanghai. In the future, Royal Caribbean will continue to play a role in the development of China’s cruise industry.
Liu Zinan, Chairman of Royal Caribbean Asia, said: “Since the launch of the Spectrum of the Seas route in June last year, the booking volume has exceeded the same period in 2019. And the age of tourists has become younger, and balcony rooms and suites have been sold before interior cabins. In the next 2 to 3 years, Royal Caribbean will continue to focus on introducing large cruise ships such as the “Mark of the Seas” to the Chinese market.
Liu Zinan said that the current consumption concepts of consumers have changed, and “Ocean Spectrum” has also upgraded its ship and shore products. In terms of on-board products, we have created a wealth of entertainment projects, upgraded dishes, and updated menus; in terms of shore-based products, we have fully tapped the tourism resources of neighboring countries such as Japan, South Korea, and Vietnam, and launched 100 high-quality travel routes, covering food, history, adventure, and parent-child care. and other different topics.
Previously, Royal Caribbean International Cruises has announced its China route deployment plan for 2025-2026. It will simultaneously deploy two 170,000-ton international giant ships “Spectrum of the Seas” and “Ovation of the Seas” in China’s three major home ports – Shanghai, Tianjin and Hong Kong. ”, with its diversified route portfolio and newly upgraded “dual flagships and three home ports” deployment plan to help accelerate the development of China’s cruise industry.